Ready to learn one of THE most important marketing skills?
Briefing & Managing Agencies course
Leading any agency to deliver great work for your business, is a key responsibility of marketers. Whether it's a creative, communications, digital, research or brand agency.
All too often, marketers can miss the importance of a written brief or can be subjective in giving feedback to agency. An experienced marketer knows the skills to apply to lead agencies with the business’ objectives top of mind, and give feedback demonstrating they keep the customer’s mindset front-and-centre.
In this course, you'll learn best practices for each of the key stages of working with agencies, plus how your marketing skills are evaluated as you lead agencies for your business.
Register Your Interest
Don't miss your chance to be one of the first to learn details about this course launching soon.
We respect your privacy. Unsubscribe at any time.
Who am I?
I have more than 20 years of marketing and brand development experience including as Vice President Brand Management (Asia, Middle East & Africa) for InterContinental Hotels Group, Vice President Marketing Anantara Hotels & Resorts, and Brand Director for Value Retail China. I then founded my own brand solutions business, Brand Journey including the Meraki Marketing Learning Studio.
Originally from Australia and having lived and worked throughout Asia, the UK, the US & Canada, I bring a wealth of global marketing experience to developing Meraki learning courses.
This course is for emerging marketers if you...?
- Are responsible for appointing and/or managing agencies - such as those focused on creative, communications, brand development or customer experience - for your business
- Are keen to develop skills in agency management as you are trying to move into a new marketing role which requires experience working with agencies
- Work for an agency and would like to learn what skills are important from the client-side of agency management.
© 2020 All rights reserved